| 09.04.2015 – Star Wars: The Force Awakens is the most anticipated film to see in three months. But for this day it’s the official release of the merchandise, which dubbed as the biggest event known as #ForceFriday something you should not miss.
The biggest unboxing event the world has finally seen a select new products inspired by the upcoming film Star Wars: The Force Awakens revealed to the world its first live, global toy launch which unfolds across 12 countries, 15 cities, and 18 hours. |
Toy Kingdom in the Philippines is one of the first Asian toy stores to represent the country along with Hong Kong, Malaysia, Singapore followed Australia two hours ahead revealing what fans and toy collectors are expecting to see from what Hasbro has unveiled. Some celebrated the launch with fireworks and another country even treated the guests with midnight dinners just to pump up the excitement.
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The Force Awakens in Manila
In the Philippines the event was hosted by local radio DJ Slick Rick of Magic 89.9 FM who also raffled off prizes for the first fifty people who lined up to take home some surprise goodies. Some took home lightsaber chopsticks, metallic 3D puzzles of the famous Star Wars ships, and some have basic lightsabers too.
This launch was also presented by the members of the Pinoy 501st Philippine Garrison. By the strike of 12:01AM The First Order Stormtrooper pulled down the curtains to reveal the merchandise ranging from Micro Machines mystery bags, Mashers, Galactic Heros to the most coveted 6” Black Series action figures that include the second wave not yet available in other countries.
After this launch the toys will be available in other Toy Kingdom stores listed in Metro Manila below:
Toy Kingdom at SM Mall of Asia Toy Kingdom at SM Megamall
Toy Kingdom at Makati
Toy Kingdom at Southmall
Toy Kingdom at Virra Mall
Toy Kingdom at SM North
The Force is Strong with These Toys
The line stretches from outside as fans await the release of the new Star Wars: The Force Awakens merchandise. Among the most wanted are the 6” Black Series that definitely flew out of its toy shelves at the SM Mall of Asia’s main atrium where the event was held.
But Hasbro is not the only toy manufacturer who released most of the Star Wars related merchandise. Sphero has opened its pre-order for the BB-8 protocol droid going for PhP 12,499.75 pesos (Sold in the US at $150.00 dollars). This android power astromech droid is voice command and can doo a lot of things. But if you opt to a less expensive version Hasbro also released their version a little bigger and its remote controlled at PhP 4,499.75 pesos.
They also have 3D wall night lights featuring iconic Star Wars characters from the six previous movies. Certainly Star Wars has given you the reason that The Force HAS Awaken in the fandom as fans await its theatrical release on December 16, 2015.
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No Seen in Toy Shelves
There are other toys some have been anticipated that never made it to #ForceFriday in the Philippines. Hasbro’s Furbacca a Furby version of Chewbacca was not on display (which retails in the US at $79.99 dollars).
The other line of toys is from LEGO where sets based from the upcoming film were not present probably it will be available between this launch or before you see the film so stay tuned for sighting news and official announcements.
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Post-Coverage Scenes
Another successful launch from Toy Kingdom similar to the days when LucasFilms and Hasbro collaborates the release of “The Phantom Menace” toys from 1999. The event was similar but this time on a bigger stage where the Philippines is one of the 12 countries to unveil these merchandise.
The event doesn’t end here as Toy Kingdom continues #ForceFriday over the weekend up to Sunday as the BB-8 pre-order registration is available only until September 6, 2015. But if you are in the hunt for the other “The Force Awakens” merchandise and toys make the visit at Toy Kingdom stores.
To get get more details LIKE Toy Kingdom on Facebook, follow on Instagram, and Twitter at: @ToyKingdomPH
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