| There has been an evolution that makes a brand continue to be relevant to the ever-changing times. There are technologies discovered to incorporate and to improve, which pushes a product to its farthest capabilities. Then there’s adidas, that has been around that has become part of the popular culture.
As a brand adidas continue to be the that forefront when it comes to lifestyle and sport making product at the same time reaching out to countries that made the brand part of their culture such as in the Philippines with their soon to open Brand Center at one of the biggest shopping centres in the country. They are “Here to Create” and that’s where they’re bringing to the new branch in Glorietta Mall. |
The new store has not yet opened to the public, but here’s a preview of the little things you see that makes this adidas Brand Store truly special. It was ramping up to become a shoe brand store with many firsts, and continues to be a force in pop culture, lifestyle, and sport for more than seven decades old not counting its original founding way back in 1924 going under a different name.
But the spotlight is on the opening of the All-New adidas Brand Centre, where you’ll find a Welcome sign and making the store accessible adding a local flavor to make visitors feel at home that defines the brand’s identity to its local shores.
Street Art and Style
Identity is the key to adidas to be known not just a brand that was founded in Germany, but also putting culture as an impact to its ever growing popularity that continues why it has been relevant for more than seven decades.
Here you can a large mural representing the animals of the Philippines, namely the Tamaraw, Philippine Bald Eagle, and a Sea Turtle or locally called Pawikan done in street art fashion that can be viewed overhead with a large mirror in the ceiling or have your photo with it just sit at the very edge of the glass encased art.
That Local Flavour
Exclusive to this store is the latest products and collaboration with Filipino Visual Artists , and that where QUICCS’ latest designs is features as well as future local artists work can be seen on display and sold in this section of the store. It speaks volumes how adidas is All-In with the best of the country’s local artist that represents the brand and its identity.
Environmental Sustainability
Climate Change is happening at a rapid phase and using recycled materials has been an experiment, but adidas is committed to change their product in an environmental way in presenting a part of their store that they’re currently working to not just promote but encourage that change in becoming a sustainable brand.
There’s a passage way made of rattan, a local material that can be found in the Philippines turned into a sustainable archway that not only just aesthetics, but a ramp for the PWD and it connects to another one that have small adidas logos hanging from the ceiling that’s not just artsy, but inspiring to be environmental friendly.
Manila Maker Lab
At the Heart of the addias Brand Centre is “Here We Create” to let their customers find their identity through customizing their shirts and soon, their sneakers. It is the Manila Maker Lab, the section of the store that is the only adidas store in the country that lets you personalized your gear.
Currently, adidas provides you options and ideas to put a stamp on your own creativity with this section of the store. You can also personalized your shoes, but right now it’s not yet available. But it’s a step in a direction to express your ideas and create your own adidas gear for all your friends to see.
Stripes Earned
Finally, there’s one individual that needs his roses and that is QUICCS. The man has earned his stripes with the recently launched design on the adidas Forum Low with his identity, concept and design now immortalized in this sneaker that is only available for a limited time only.
The design is simple, stylish, and very much QUICCS, and this is not the last you see him represent the country for adidas. He’s just starting to forged his legendary status as one of the country’s brand ambassadors to inspire you. Because like QUICCS he is here to create and he’s all-in and why he earned those stripes!
You can order online or purchase at the store when you schedule a booking to make the visit as the store has not yet opened their doors to the public until they do on 22 October 2021 to meet and greet the people who represent the three stripes.
For more details of the new Brand Center visit adidas.com.ph and follow them on their social media (Facebook | Instagram) not to miss out!
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