03.08.2012 – Starting April 2, 2012 the channel AXN Beyond gets re-branded to the new beTV channel across Asia. Sony Pictures Television Networks is the parent company to the leading regional pay-TV channels including AXN and Animax will feature an expanded content line-up and a new on-and off-air look and feel, with a channel ‘personality’ to match.
“We have been broadening the appeal of AXN Beyond by introducing a wider range of programming such as Pan Am, Necessary Roughness and A Gifted Man. Renaming the channel to beTV better reflects the broad general entertainment service that it offers. We believe beTV will soon become the new entertainment ‘hang-out’ for viewers to relax, laugh, catch up with their favorite characters and shows, or just unwind after a long day,” said Mr. Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.



