| 11.12.2019 – Jollibee’s Jolly Kiddie Meal or internationally marketed as Jolly Kids Meal is the counterpart to an American toy meal that still continues to be the gold standard when it comes to free toys. For the Philippines Jollibee’s brand of toys has stories on its own, but more marketed on the mascots rather than licensed toys.
There have been good and not so spectacular toys, but the brand that has popularized the Chicken Joy into an international thing that put them in the map. With the toys their more geared to younger kids as for the reason the mascots are their primary image for children as compared to its other fast food contemporaries. |
With that Jollibee has become more synonymous with the brand than just about the free toys that came from the ‘Kids Meal.’ They rarely go the licenced route that has made them popular before. But when it comes to toy meals the Jollibee characters is their image to cement the brand not only in its home country but globally.
In the past the roster of the Jollibee characters round up a dozen and in this current age of branding they made sure five of them defines on the menu they serve. What makes the toys popular is the incorporation of the diorama and modular set up for kids to ‘collect them all’ as compared to individual characters without the ‘collect and connect’ gimmick that most toys have used for their product.
Into the Fun House
For the month of November 2019 the theme is for the ‘Fun House’, which means it is a modular diorama featuring five of the mascots, which includes the face of the brand that is Jollibee. To complete put together the ‘Fun House’ it is divided to five parts that you must collect and connect.
The Fun House was based from the “Jollibee Bob House” from 2015 Jollitown event that was temporarily part of the set-up at the SMX Convention Centre in the SM Mall of Asia. It was for the Jollitown Funtasy Land event and they’ve used that image for this toy that you see now for you to collect all five.
Modular Funtasy
There five modular parts to put together the Fun House and they are Jollibee with Music Room, Twirlie with Dance Room, Hetty with Practice Room for cheering, Yum with Skate Room, and Popo at the Garage with a mini Basketball Hoop.
Each figurine are removable with the exception of Jollibee being stuck seated on the couch as sort of confusion from the marketing poster standing up just holding the guitar. It would be great if Jollibee has an alternative figure, but that’s the one that was really different from the rest.
Overall the setup to put together the Fun House was great, but what was the downsize was Jollibee not separate from the couch where the gimmick is when you press the empty part of the couch makes him shake to simulate that guitar playing.
While the rest have their individual gimmick like Yum being launched with his skateboard, Hetty goes up from the launcher platform, Twirlie Twirls from the dance floor, and Popo tries to make a slam dunk it is Jollibee that should be just a figurine to hang out with his friends.
The promo poster was convincing that Jollibee just stands there with the guitar, but when you end up with the actual toy it shows the downside that he’s stuck with the couch and can’t go anywhere unlike the other four characters.
But everything else with the modular diorama concept for the Fun House is great for the display. Although the play value is not as impressive as you’d expect. It still is one of the best modular diorama concepts that you don’t see in other toy meals out there.
Jollibee Bob House Courtesy of Boyet Halili
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