Force Friday comes just in time for the "early celebration" of Christmas in the Philippines, which is considered the longest holiday celebration by Filipinos. This also spells an early Christmas shopping for fans of the upcoming Star Wars film, The last Jedi.Set as a midnight event for Toy Kingdom in the Philippines, which was held in the atrium of SM Mall of Asia, Force Friday follows the tradition of a midnight launch of Star Wars toys, merchandise, and the showcase of almost everything about the galaxy from far away.
