04.27.2014 – Simone Legno had a live art session at The Block Atrium in SM North Edsa. This is part of the collaboration between tokidoki and SM Supermalls, which will open a tokidoki store very soon.
This is the first time Legno did a live art at one of the biggest malls in the Philippines. He had the program started at 4PM where a group of audience witnessed his live art. Besides the live art, if you purchase any tokidoki product all proceeds will go to SM Cares.
04.26.2014 – The Block Atrium was transformed into Simone Legno’s imagination where all his creation flourishes like a wonderland. This place is known as tokidoki a brand build by Italian artist Simone Legno inspired by Japanese culture.
The brand is finally unveiled yesterday to a huge audience who witness Legno stepped on stage talking to host Sanya Smith while one of his creations Adios mesmerized the guests. SM North Edsa’s The Block pulled all the stops for this launch.