Playmobil Figures Series 2: Adventurer!

01.03.2013 – Playmobil gets creative in how to expand their brand following their long time competitor making their version mystery figures in blind bags. Currently they are on their second series with boys in green while girls in yellow. Though not as a hit yet unlike the popular construction toy brand, Playmobil continues to be relevant without acquiring well known properties trying to be a mainstream name. But they have been around since 1975 making the simplest toys.

Playmobil Figures Series 2: Skater Boy!

12.30.2012 – Playmobil is a construction toy though not similar as LEGO what they are known for is the interchangeable body parts of the ‘PlayPeople’ or their version of the minifigure which is 1:24 in scale that was first introduced in 1975 by Hans Beck. The toy brand used to be popular in the Philippines in the 1980s, but fell off the retail stores until specialty stores Build City and Hobbes & Landes started bringing them backing the late 2000s. Recently Playmobil also introduced their blind bag figures.

LEGO® + Shell: Ferrari 250 GT Berlinetta

11.16.2012 – LEGO® has come a long way being the pioneer of construction toys which is imitated by others. But still IT IS and will be the first company to produce interlocking plastic bricks and it has endured over time. It has been one of the iconic toys that continue to stay fresh and new presenting countless imaginative creations. What brings us to this particular interest is the recent collaboration between LEGO® and Shell services in bringing these micro-propelled Ferrari vehicles.

LEGO x Shell Promotional Partnership 2012!

10.26.2012 – LEGO® and Shell Services team-up to celebrate 40 years of partnership from the very first licensed tanker set that was produced in 1970. Over the years the partnership also produced petrol stations and other exclusive LEGO sets that are related to Shell Services. Yesterday that partnership was officially unveiled at the Mind Museum presenting a life size LEGO® Minifigure and a ride-able Ferrari F1 racing car that was made out of LEGO® bricks.

Star Trek building sets coming in 2013 from Kre-O by Hasbro!

02.12.2012 – A few days ago we found about the upcoming Kre-O construction toys for Hasbro secured the rights to produce Star Trek play sets based from the movie that JJ Abrams had directed in 2009. What confused us in this news is that Hasbro mentioned in the press release that they had the rights to produce not only KREON sets but we might also see a full line of action figures.

There were no contradictory notes about it but wait and see as this new develops. This would be big for Hasbro with toylines that carry 1:18 scale or 3.75 inch action figures from G.I. Joe, Marvel and Star Wars.

Imagine how would this turn out if they did release Star Trek figures side by side with George Lucas’ science fiction adventure in Star Wars.