SM City North Edsa Launches tokidoki!

04.26.2014 – The Block Atrium was transformed into Simone Legno’s imagination where all his creation flourishes like a wonderland. This place is known as tokidoki a brand build by Italian artist Simone Legno inspired by Japanese culture. The brand is finally unveiled yesterday to a huge audience who witness Legno stepped on stage talking to host Sanya Smith while one of his creations Adios mesmerized the guests. SM North Edsa’s The Block pulled all the stops for this launch.

AXN Beyond makes the change to beTV!

03.08.2012 – Starting April 2, 2012 the channel AXN Beyond gets re-branded to the new beTV channel across Asia. Sony Pictures Television Networks is the parent company to the leading regional pay-TV channels including AXN and Animax will feature an expanded content line-up and a new on-and off-air look and feel, with a channel ‘personality’ to match.

“We have been broadening the appeal of AXN Beyond by introducing a wider range of programming such as Pan Am, Necessary Roughness and A Gifted Man. Renaming the channel to beTV better reflects the broad general entertainment service that it offers. We believe beTV will soon become the new entertainment ‘hang-out’ for viewers to relax, laugh, catch up with their favorite characters and shows, or just unwind after a long day,” said Mr. Ricky Ow, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.