| 04.01.2014 – If you happen to be in Singapore during the Earth Hour weekend then you might be in luck to see the cast of Amazing Spider-Man 2 as early as Thursday. Previously Singapore-based media had the opportunity to interact with Andrew Garfield, Emma Stone, Jamie Foxx and director Marc Webb during the press media junket.
Earth Hour together with WWF and Sony Pictures promote the campaign which is a team up that brought these actors for the first time. They where present not only to promote the upcoming film, but also to inspire those fans to support Earth Hour & WWF. |
WWF's Earth Hour broke all records of participation in its eighth year, as Spider-Man last night joined millions of everyday Super Heroes from across the world in the world's largest celebration for the planet.
The event that has evolved into the world’s largest movement for the planet began its journey across more than 154 countries and territories from New Zealand, now sweeping across Asia with Spider-Man and the cast from the upcoming blockbuster “The Amazing Spider-Man 2,” including Andrew Garfield, Emma Stone and Jamie Foxx, sending a message to the world that anyone can be a Super Hero for the Planet from the global flagship Earth Hour event from WWF-Singapore.
WWF's Earth Hour event in Singapore saw lights switched off across the famous Marina Bay skyline, joining the Sydney Harbour Bridge and Opera House, the Bird’s Nest in Beijing, Taipei 101, The Wat Arun Buddhist Temple in Bangkok, the Petronas Twin Towers in Kuala Lumpur and more that have already taken part in the global celebration for the planet.
In The Philippines, official Earth Hour representatives, celebrities and Spider-Man fans gathered at the Eastwood Mall Open Park and SM Mall of Asia’s by the Bay to lead the switch-off.
In Australia, a massive candle lit display on the lawn of Parliament House in Canberra spelt out, ‘It’s Lights Out For The Reef’ as thousands across the country witnessed a special documentary about the impact of climate change on the threatened natural wonder the Great Barrier Reef.
As the lights now switch off at India Gate, the beyond the hour focus for children will be felt with WWF-India’s year-long education campaign for a monumental 15,000 schools across India who are switching off for Earth Hour and switching on to more energy efficient practices.
Lights also went off at Swayambhunath Temple in Kathmandu where WWF-Nepal will begin targetting 500,000 people in the country to lead environmental change through a Generation Green Campaign.
Jamie Foxx who plays Electro in The Amazing Spider-Man 2, said “It’s time to conserve, protect, and enjoy this planet of ours. Never underestimate your power, never underestimate what you can do.”
This year, WWF-Nepal also has the enlisted the help of none other than Spider-Man himself to support their Earth Hour Blue crowdfunding project, ‘A Flame Called Hope’. This project supported by Andrew Garfield aims to provide clean biogas energy to villages in Nepal’s Terai Arc.
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“Earth Hour is a fantastic movement that has been created about conservation of our planet, which is something that should be on the top of our list as human beings. Let’s remember that the Earth is not ours, we are of this Earth. We all have a responsibility to each other in preserving our home, so it’s amazing to be a part of Earth Hour to help send that message,” said Andrew Garfield.
Earth Hour trended worldwide, with participants sharing their event experience and commitment for the planet across social media platforms that connect the world.
At the heart of the movement’s digital growth is Indonesia, where Earth Hour has become a massive, year-round youth led movement enlisting the support of more than 1.5 million people across more than 31 cities in the country. Creating simple and creative environmental actions through film, performances, social media and public gatherings, the teams promote environmental activities related to saving electricity, reduction in use of plastic, using less paper and tissue, planting more trees and using public transportation throughout the year.
“Earth Hour is much more than an hour. Every person can do their part no matter how big or small to save the planet,” said Emma Stone.
Meanwhile, The Philippines – one of the movement’s staunchest supporters – has since 2009 topped town and city participation levels to earn the title of Earth Hour Hero Country. Last 14 March, over 40 local government officials, city planners and environmental officers attended the Liga Para sa Klima, a multi-year WWF, Smart Communications and ArthaLand initiative to help local communities deal with climate-spurred storms, floods and droughts. The participants pledged not just to switch off their lights this Earth Hour – but to strive towards energy, water and food security. Other national and local government arms, plus corporations and communities have committed to support the switch off.
This year sees Earth Hour launch a new crowdfunding and crowdsourcing platform for the Planet, asking people to use their power to back a project or add their voice to solution based environmental projects across the world.
From donating to build climate smart fiberglass boats for Typhoon Haiyan affected fishermen in the Philippines, to giving Rangers in Indonesia better equipment to protect the forests and wildlife of Borneo and Sumatra and even helping fund indigenous communities in Colombia to generate sustainable means of livelihood that prevents deforestation in the Amazon – Earth Hour is calling on participants across the world to be Superheroes for the Planet by getting involved in Earth Hour Blue when the lights come back on.
About “The Amazing Spider-Man 2”
We’ve always known that Spider-Man’s most important battle has been within himself: the struggle between the ordinary obligations of Peter Parker and the extraordinary responsibilities of Spider-Man. But in The Amazing Spider-Man 2, Peter Parker finds that a greater conflict lies ahead.
It’s great to be Spider-Man (Andrew Garfield). For Peter Parker, there’s no feeling quite like swinging between skyscrapers, embracing being the hero, and spending time with Gwen (Emma Stone). But being Spider-Man comes at a price: only Spider-Man can protect his fellow New Yorkers from the formidable villains that threaten the city. With the emergence of Electro (Jamie Foxx), Peter must confront a foe far more powerful than he. And as his old friend, Harry Osborn (Dane DeHaan), returns, Peter comes to realize that all of his enemies have one thing in common: Oscorp.
Directed by Marc Webb. Produced by Avi Arad and Matt Tolmach. Screenplay by Alex Kurtzman & Roberto Orci & Jeff Pinkner. Screen Story by Alex Kurtzman & Roberto Orci & Jeff Pinkner and James Vanderbilt. Based on the Marvel Comic Book by Stan Lee and Steve Ditko. The film will be released in Philippine theaters April 30, 2014, and in the U.S. on May 2, 2014. #SpiderMan
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