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Sunday, March 30, 2014

Amazing Spider-Man 2 & Earth Hour in Singapore!

03.30.2014 – Earth Hour team up with the cast and crew of Amazing Spider-Man 2 did not start on Earth Hour itself. The campaign was ahead of its schedule and it started with the arrival of the main cast in Singapore during the press media this recent Thursday.

Red Dot Diva reports from the sidelines during the media day Friday early evening. She had the chance to see the cast talk about supporting Earth Hour what it means to be a hero too. The Earth Hour collaboration doesn’t end there but also a global movement with WWF.


The event was held at the Marina Bay Sands with media packing the conference hall where the actors are present for this year’s Earth Hour in Singapore.

From Thailand to Tahiti, Iran to Las Vegas and the International Space Station to Sudan - iconic monuments and moments are emerging for this year’s upcoming Earth Hour, the global movement organized by WWF, to be held this Saturday at 8:30PM local time across the planet.



Where East meets West, the Sultan Ahmed Mosque (Blue Mosque) in Istanbul will switch off for Earth Hour for the first time, alongside the Hagia Sophia and Bosphorous Bridge that connects Europe and Asia.

The Sydney Harbour Bridge and Opera House, Tokyo Tower, Taipei 101, The Bird’s Nest in Beijing, The Oriental Pearl Tower in Shanghai, Wat Arun Buddhist Temple in Bangkok, The Petronas Twin Towers in Kuala Lumpur, India Gate, the world’s tallest building Burj Khalifa in Dubai, South Africa’s Table Mountain, St. Peter's Basilica in the Vatican City, The Eiffel Tower in Paris, La Sagrada Familia in Barcelona, Buckingham Palace in London, Edinburgh Castle in Scotland, Christ the Redeemer (statue) in Rio de Janeiro, The Angel of Independence in Mexico City, The Empire State Building and Times Square in New York City, Niagara Falls, Los Angeles International Airport, the Las Vegas Strip and more will join in the world’s largest celebration for the planet to be held this Saturday March 29 at 8:30PM local time across the world.









“It is always extraordinary to see cities and landmarks involved in Earth Hour, but in 2014 it is the stories and activities happening beyond the hour that show this event has evolved into a movement driven by the power of the crowd,” said Andy Ridley, CEO and Co-Founder of Earth Hour from the movement’s home in Singapore.

The first major city to go dark will be Auckland in New Zealand where the Sky Tower will switch off, before Earth Hour moves to Australia where the movement began seven years ago.

A massive candle lit display on the lawn of Parliament House in Canberra will spell out, ‘It’s Lights Out For The Reef’ as events across the country screen a special documentary about the impact of climate change on the threatened natural wonder the Great Barrier Reef.

Earth Hour will then sweep across Asia, where a massive on-the-ground presence by the most digitally engaged Earth Hour teams in the world will see participants using their power for Earth Hour Blue, a crowdfunding and crowdsourcing platform for the planet raising support for solution based on the ground projects to deliver environmental outcomes.









Following the recent announcement that Spider-Man is the first Super Hero ambassador for Earth Hour, the cast of “The Amazing Spider-Man 2” will be on hand to help to switch off the lights across Singapore’s signature Marina Bay skyline as part of the global flagship Earth Hour event organised by WWF-Singapore.

Inspired to take the Super Hero theme for Earth Hour 2014 to another level, Kuwaiti athlete Refaei hopes to Base jump from the top of Olympia Mall where the main Earth Hour event will be happening in Kuwait. The base jumper, skydiver and wing suit pilot posted a photo to Instagram saying, “Cannot wait for this Saturday to be part of it and save the world”.

For the second year running, Russia’s Kremlin, the residence of the President, and Red Square will switch off for Earth Hour, as WWF-Russia calls on people across the globe to help support on the ground field projects to help save five key species living in the region, including the critically endangered Amur Leopard. Russian cosmonaut Mikhail Tyurin has also recorded a message from the International Space Station, reminding the world that whilst the planet looks amazing and beautiful from space, it also looks fragile and therefore people should do their part to protect it.







Showing that the movement reaches all corners of the globe, the biggest Earth Hour logo in history (2800 square meters) has been created in the city of Isfahan in Iran out of a dried out river bed. An event in front of the Khaju Bridge in Isfahan will raise awareness about the plight of the famous Zayanderud River, where there has been no continuous water flow for the past few years due to climate change and other factors.

The lights off event will take place on 29th of March at 8:30 PM local time across the globe; starting in New Zealand and ending in Tahiti.

Special acknowledge to Singapore-based media who shared and tweeted updates during the Earth Hour media weekend. For more Singapore-based coverage and events LIKE Red Dot Diva on Facebook and follow on Twitter at: @syzzlyn

Visit Red Dot Diva online at: RedDotDiva.blogspot.com.sg

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