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Saturday, January 16, 2010

adidas PH Originals × STAR WARS ™ Launch!

01.16.2010 – When you put two icon brands together you’ve got a rare collaboration. These collaborations might spell success or people would ignore it. For adidas and Star Wars there’s an immediate impact for both brands popularity.

The Philippine launch for adidas Originals x Star Wars is one huge leap in a stunning collaboration, which was an exciting process for both brands. Lucas Films and adidas join forces to give you a unique collaboration that is beyond the farthest reaches of the galaxy as they release the Spring | Summer 2010 collection to the country.

The event was launched at the adidas store in Trinoma Mall, which was hosted by RX93.1’s Rico Robles. This was graced by local product endorsers Event Host Gelli Victor and TV Personality Lia Cruz which also includes Robles representing the brand.

This was also supported by the Philippine Outpost a group representing the non-profit efforts of the international 501st Legion, a collective organization of Star Wars fans suiting up as the Empire’s Stormtrooper who opened the event prior to featuring the latest apparel from the adidas Originals brand.

adidas Originals x Star Wars collaboration launched shoes and apparel presented by models that walked wearing them. For more coverage check out these images from the said event below:

adidas Originals x Star Wars 2010 Spring | Summer Collection is exclusively available in all adidas retail store in the Philippines and for more LIKE adidas PH on Facebook!

The 501st Legion is a local non-profit group organized by Star Wars fans wearing Stormtrooper uniforms ‘trooping’ for a cause and to get more details LIKE Philippine Outpost on Facebook!

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