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Saturday, November 9, 2013


11.09.2013 – The Philippine International Literature Festival now on its fourth year shift gears to Filipino Pop Culture. This November the annual event focuses not only about the writers and their respective works but also literature in Philippine Culture!

Filipino writers will discuss folk and popular literature as shown in komiks, radio, TV, and film as the National Book Development Board (NBDB), Filipinas Heritage Library (FHL), and Ayala Museum hold POPtastik Pinoy!

The event titled "Text and the City", the LitFest will take place in the major universities in Metro Manila from November 11-14 and culminating at the Ayala Museum on November 15, from 8:30 AM to 8:00 PM Promotional activities will also be held at the Makati Ayala Malls from November 17 to 24.

The November 15 event is a whole day series of talks which will cover the following topics: “Folklore in Pop Literature (komiks, graphic novels, novels, short stories, and TV);” “Kuwentuhan on Komiks;” and “Writing in Different Genres.” Among the panel discussants and moderators are comic artists Manix Abrera, Noel Pascual, AJ Bernardo, Karen Francisco, Budjette Tan, Kajo Baldisimo, and Mervin Malonzo; novelists Eros Atalia, Luna Sicat Cleto, and Edgar Samar; scriptwriters Suzette Doctolero and Salvador Royales; fictionists Efren Abueg and Yvette Tan; playwright Rodolfo Vera; journalist Ruel de Vera; and Prof. Patrick Campos.

Celebrated writers Tony Perez and Rolando Tolentino will open the POPtastik Pinoy! program of activities with talks of writing and the city. Korean-American writer Krys Lee will then discuss her short story compilation Drifting House. Lee will be joined by Sarge Lacuesta, Andrea Pasion-Flores, and Kristine Fonacier for a flash fiction writing masterclass, “City Fiction 100,” while other pocket lectures are being held in the Ayala Museum function rooms.

Details of the program are HERE:

9:00 AM - Registration
10:00 AM - Welcome Remarks by Ma. Elizabeth L. Gustilo
10:05 AM - Opening Remarks by Neni Sta. Romana Cruz
10:15 AM - Message by Rolando Tolentino
10:35 AM - Message by Tony Perez
10:50 AM - Conversation with Krys Lee
11:20 AM - Book Signing with Krys Lee
12:00 NN - Lunch Break

1:30 to 3:00 PM • Master Class: City Fiction 100 with Krys Lee, Angelo Lacuesta, Andrea Pasion-Flores, and Kristine Fonacier Can you tell your story of the city in 100 words? • Panel: Folklore in Pop Lit (komiks, graphic novels) with Karen Francisco, Budjette Tan, Kajo Baldisimo, Mervin Malonzo, and Ruel S. de Vera How and why do comic writers/artists source Philippine folklore in their works?

3:00 to 3:30 PM - Break

3:30 to 5:00 pm • Panel: Kuwentuhan on Komiks with Manix Abrera, Noel Pascual, AJ Bernardo, and Carljoe Javier

How does the city influence/shape the works of komiks writers/artists? • Panel: Folklore in Pop Lit (text, TV) with Edgar Samar, Yvette Tan, Suzette Doctolero, and Patrick Campos

How and why do writers of fiction and popular literature source Philippine folklore in their works?

• Panel: Writing Different Genres with Efren Abueg, Eros Atalia, Rody Vera, Salvador Royales, and Luna Sicat Cleto What are the joys and challenges of writing popular literature in different forms, from print to film?

5:00 PM - Registration 6:00 to 8:00 PM - How to Write a Book with Isagani R. Cruz

Except for Master Class: City Fiction 100 & Seminar: How to Write a Book, all of POPtastik Pinoy! is free! Application to the Master Class, however, is already closed; the fee for How to Write a Book is Php 450.00.

From 5:00 PM, writer and educator Isagani R. Cruz will hold another seminar on “How to write a book” for professional and amateur writers. Garitony Nicolas will also share his experience of publishing his own books with the help of Central Books, the first publisher-on-demand in the Philippines.

The LitFest will stretch to the following week at the Ayala Malls. On November 17, a marathon of GMA films will be held at the New Glorietta Activity Center, along with a mini fair for indie komiks creators and sellers and small or independent publishers. The public can also view GMA 7 telefantasya costumes at Ground Floor Greenbelt 3 from November 18 to 24.

POPtastik Pinoy! is supported by Ayala Malls, GMA Network, Brother Philippines Inc., Intercontinental Hotel, the Book Development Association of the Philippines (BDAP), the Korea Copyright Commission (KCC), Fully Booked, and McDonald’s.

For inquiries, contact Verne Ahyong at the Ayala Museum at 759-8288 local 46 or email at:

To register, call Marj Villaflores at 759-8288 local 25, or email at:

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