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Saturday, April 26, 2014

SM City North Edsa Launches tokidoki!

04.26.2014 – The Block Atrium was transformed into Simone Legno’s imagination where all his creation flourishes like a wonderland. This place is known as tokidoki a brand build by Italian artist Simone Legno inspired by Japanese culture.

The brand is finally unveiled yesterday to a huge audience who witness Legno stepped on stage talking to host Sanya Smith while one of his creations Adios mesmerized the guests. SM North Edsa’s The Block pulled all the stops for this launch.

TV personalities and the media were present to witness the world of tokidoki come to life at The Block Atrium. All the characters that inhabit this realm were present surrounding the venue in full rainbow color. The event also have a mini exhibit of previous products released as well as an exclusive Pop Up Store, which features all tokidoki products, where all proceeds will go to the continuing rehabilitation of Yolanda via SM Cares.

Get ready to paint the town with every shade of fun as SM Supermalls goes crazy colourful this summer season! Welcoming summer with an extra splash of colours, SM Supermalls celebrates Tokidoki in the City at SM City North EDSA.

Known for its eye-popping aesthetic and criminally cute characters, Tokidoki emerged as a sought-after global lifestyle brand for its collaboration with the biggest international brands. The Italian Artist and Creative Director behind the brand, Simone Legno, are here to showcase his artworks from April 25 to May 30 in SM City North EDSA.

Live colorfully this summer and enjoy Simone Legno’s artwork at The Block Atrium. Get a chance to meet and greet the renowned illustrator this Saturday April 26, at 4PM.

Event Activities

Catch the artist in his exclusive live art session at The Block Atrium. Explore and take photos in front of the wildly vibrant Tokidoki Art Exhibit and create art on your skin at the Henna Tattoo Booth that began yesterday of April 25 to the following day of April 26 at 1pm. Meet and greet the iconic Tokidoki character, Adios, every Saturday and Sunday of May and June, at 2pm and 5pm at the Block Atrium. Then have your photos taken with larger-than-life Tokidoki displays and see the rarest and most collectible Tokidoki products at the Collector’s Hall from April 25 to May 30!

Make the most out of summer as SM Supermalls has everything for you this season of sun. Dance the night away and groove to the music of famed local musicians. Enjoy pops of color at the “Street Art”, showcasing radical art installations by local Pinoy artists at the malls.

Get “The Sweetest Things” at the sweets bazaar where you can experience a one-stop burst of flavors with sugary delights. But before heading anywhere, make sure to drop by at the “Beauty Brights” fair and try all color and hues of makeup from an endless array of featured cosmetic brands to complete you summer look. Everything’s here at SM Supermalls for a fun and colorful summer.

For more information about SM Supermalls Summer celebration schedule of activities LIKE SM Supermalls on Facebook and visit at:, tweet and share with us your summer moments at: @smsupermalls on Instagram with the hashtag #SMColorsofSummer

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