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Thursday, April 14, 2016

SM Cinema Launches Captain America Event!

04.14.2016 – “Captain America: Civil War” is heading top cinemas in a few weeks and promotional event has begun. SM Cinema kicks off the celebration with their launch giving movie goers a special treat.

The Philippines’ summer heats up with Marvel’s upcoming film adding up to the growing cinematic universe in true patriotic fashion. SM Cinema invites the movie fan in you to choose a side and make a stand to celebrate its upcoming screening!

SM Cinema in partnership with Walt Disney Studios is bringing “Captain America: Civil War” to the Marvel fan with the launch featuring life-sixe characters literally standing in them idle of SM North Edsa’s Activity Center. Fans are asked to pick a side upon FREE entrance to choose the team that they may play in.

The event was hosted by Chico Garcia and Gino Quillamor, two-thirds of the trio of radio DJs from RX93.1’s The Morning Rush where excited to be part of the experience to bring this event to everyone. The duo discussed what to expect from SM Cinema in promoting this film.

Fun Booth with Stan Spangled Activities

Besides unveiling the life-size 8-feet tall statues of Captain America and Iron Man about to start the battle on stage the guests’ gets to experience some fun activities from different challenges related to the characters appearing the movie.

Its either you choose #SMTeamCap which includes Winter Soldier, Scarlett Witch, and Hawkeye or if you’re on #SMTeamIronMan that have Black Panther, Black Widow and Vision. In participating in these activities making a stand either of the two factions will garner an instant premium item.

See Team Cap at the Blue Carpet

For the biggest fan out there SM Cinema encourages you to be the hero and vote where you make a stand either with #SMTeamCap or #SMIronMan online to get the chance to win a 3-day, 2-night stay in Singapore where the Asian premiere for “Captain America: Civil War” will be held and get the chance to see Chris Evans and other stars LIVE to be held at the Marina Bay Sands.

Experience the Civil War in IMAX

Get the IMAX experience watching “Captain America: Civil War” as the first film to use the new IMAX/Arri 2D Camera that will add “incredible scale to it,” according to co-director Joe Russo. IMAX has been very selective as to who utilizes its cameras with well known films and the Captain America franchise is the newest addition to ever use the IMAX/Arri 2D Camera.

#ChooseWisely online for a chance to see Team Captain America live, and visit the “Captain America: Civil War” booth at SM City North EDSA beginning April 13 onwards to win premium items.

“Captain America: Civil War” will be released in IMAX theatres and SM Cinemas on April 27, 2016 from Marvel Studios distributed by Walt Disney Studios!

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