| 10.08.2013 – My Little Pony is one of Hasbro’s iconic brands developed in 1983 primarily marketed for girls. The brand itself was revamped four times with new and modern to appeal to new market.
It would be considered Hasbro’s staple product following the original My Pretty Pony toy which was introduced in 1981. The current MLP is the fourth generation that has five iterations of the series within the toy line that started in 2010. Happy Meal released promotional toys earlier this year which was re-released for the Asian region.
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