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Tuesday, December 18, 2012

PRESS RELEASE: The Hobbit Tops Box Office!

12.18.2012 – The Hobbit: An Unexpected Journey was a definite thrill to catch in cinemas either in traditional 2D or HFR 3D (High Frame Rate) which opened last December 13, 2012 nationwide. The film brings back of the casts who portrayed pivotal characters from the Lord of the Rings Trilogy.

Director Peter Jackson was present during its red carpet screening a couple weeks back admitting that he can’t deny the interest in helming this film which is a reunion of sorts from the actors who collaborated with him almost nine years ago.


The first film in Peter Jackson’s epic “The Hobbit” Trilogy breaks multiple records in its opening a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), soared to the top of Philippine box office in its opening weekend, earning P55-million on more than 300 screens, including six IMAX theatres. That figure represents the biggest opening ever for any film in the canon of “The Lord of the Rings.” The announcement was made today by Francis Soliven, General Manager of Warner Bros. (F.E.), Inc.

“The Hobbit: An Unexpected Journey” is the acclaimed first film in Oscar®-winning filmmaker Peter Jackson’s epic “The Hobbit” Trilogy, based on the timeless novel by J.R.R. Tolkien. Shot in 3D 48 frames-per-second, the film was released in High Frame Rate 3D (HFR 3D) in select theaters, other 2D and 3D formats, and IMAX®.

Soliven stated, “Peter Jackson and his team of actors and filmmakers have delivered another superb film in the canon he established with ‘The Lord of the Rings’ Trilogy. Audiences everywhere have been excited by the prospect of returning to Middle-earth and these results speak to the incredible enthusiasm out there for this new adventure.”



In the U.S., “The Hobbit: An Unexpected Journey” dominated the weekend with an estimated $84.775 million domestically and $138.2 million internationally, for a worldwide estimated total of $223 million, including a record-breaking $15.1 from IMAX theatres worldwide. Domestically, the film broke records for largest December opening in motion picture history, including Christmas/holiday weekends.

Back in the Philippines, the top-performing cinemas are SM Mall of Asia (P4.16-M), SM North EDSA (P3.16-M), Trinoma (P3.00-M), Greenbelt 3 (P2.22-M), SM Cebu (P2.16-M), Glorietta 4 (P2.02-M), SM Megamall (P1.82-M), Power Plant (P1.73-M), Newport (P1.64-M) and Eastwood (P1.53-M).

They are followed closely by Alabang Town Center (P1.41-M), Gateway (P1.242-M), SM Southmall (P1.241-M), Robinsons Galleria (P994,816), SM Clark (P940,995), Shang Cineplex (P916,080), Robinsons Ermita (P850,310), Ayala Cebu (P849,474), Robinsons Magnolia (P845,407) and Theatremall (P782,932).

From Academy Award®-winning filmmaker Peter Jackson comes “The Hobbit: An Unexpected Journey,” the first of a trilogy of films adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien. The three films tell a continuous story set in Middle-earth 60 years before “The Lord of the Rings,” which Jackson and his filmmaking team brought to the big screen in the blockbuster trilogy that culminated with the Oscar®-winning “The Lord of the Rings: The Return of the King.”

Ian McKellen returns as Gandalf the Grey, the character he played in “The Lord of the Rings” Trilogy, with Martin Freeman in the central role of Bilbo Baggins, and Richard Armitage as Thorin Oakenshield.

Also reprising their roles from “The Lord of the Rings” in “The Hobbit” Trilogy are: Cate Blanchett as Galadriel; Ian Holm as Old Bilbo; Christopher Lee as Saruman; Hugo Weaving as Elrond; Elijah Wood as Frodo; and Andy Serkis as Gollum. The international ensemble cast of the Trilogy also includes James Nesbitt, Ken Stott, Sylvester McCoy, Barry Humphries, Aidan Turner, Dean O’Gorman, Graham McTavish, Adam Brown, Peter Hambleton, John Callen, Mark Hadlow, Jed Brophy, William Kircher, Stephen Hunter, Lee Pace, Benedict Cumberbatch, Manu Bennett and Conan Stevens.



The screenplay for “The Hobbit: An Unexpected Journey” is by Fran Walsh & Philippa Boyens & Peter Jackson & Guillermo del Toro, based on the novel by J.R.R. Tolkien. Jackson also produced the film, together with Carolynne Cunningham, Zane Weiner and Fran Walsh. The executive producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with Boyens and Eileen Moran serving as co-producers.

The creative behind-the-scenes team returning to Jackson’s crew included director of photography Andrew Lesnie, production designer Dan Hennah, conceptual designers Alan Lee and John Howe, editor Jabez Olssen, and makeup and hair designer Peter Swords King. The costumes were designed by Ann Maskrey, Richard Taylor and Bob Buck. Taylor also oversaw the design and production of armour, weapons, creatures and special makeup, which were once again made by the award-winning Weta Workshop. Weta Digital took on the visual effects for the film, led by senior visual effects supervisor Joe Letteri. The visual effects supervisor was Eric Saindon, with David Clayton serving as animation supervisor. The film features the song “Song of the Lonely Mountain,” performed by Neil Finn.

New Line Cinema and Metro-Goldwyn-Mayer Pictures Present a WingNut Films Production, “The Hobbit: An Unexpected Journey.” All three films in “The Hobbit” Trilogy, also including “The Hobbit: The Desolation of Smaug,” and the final film, “The Hobbit: There and Back Again,” are productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production.

Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.

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