| 05.09.2015 – McDonald’s has been the pioneer in bringing the “Happy Meal” brand since inception in the mid-1980s. The ever changing brand is not just about promoting the toys or serving healthy foods for kids they’re in support literacy.
This means McDonald’s is not only putting out Happy Meal toys they are also bringing in books for kids to read campaigns with non-profit organization like Reading in Fundamental and this might a first promoted in Asia.
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