The Amazing Spider-Man: New viral marketing spotlights Curt Connors

*UPDATED with new Lizard featurette!


Sony Pictures and Marvel continue their campaign to promote their upcoming reboot of the Spider-Man film series "The Amazing Spider-Man" with two new features that center on one Dr. Curt Connors... aka The Lizard!

The Amazing Spider-Man: Oscorp Industries viral website launches

Sony Pictures and Marvel are picking up the pace with their viral marketing campaign for The Amazing Spider-Man! Marc Webb's reboot film of the Spider-Man film series is hitting theaters in July, and the studios are busy gearing up promotions by releasing several new clues and teasers, which includes this new viral website for Oscorp Industries! Those familiar with the mythos of the webslinger will know that Oscorp Industries, or Oscorp for short, is a weapons manufacturing company owned and handled by the Osborn familu, particularly one Norman Osborn... aka Spider-Man's greatest nemesis The Green Goblin!

It still remains to be seen whether or not Norman will play a pivotal role in The Amazing Spider-Man, but Curt Connors (played by Rhys Ifans) is a scientist working with the company, and he's a mentor to Peter Parker's love interest, Gwen Stacy! What secrets and role do the company have to the creation of Spider-Man and The Lizard? We just have to wait and see when The Amazing Spider-Man hits theaters! For more info, visit the Oscorp Industries website and the source post at Comic Book Movie!

The Amazing Spider-Man swings into theaters on July 3rd!

*Originally posted by Timzster in The Crusader's Realm

The Dark Knight Rises: New Viral Marketing Campaign reveals new trailer images

Warner Bros. has once again stepped up the teasing game to the next and final installment in Christopher Nolan's Batman saga "The Dark Knight Rises". A new viral marketing game has appeared online, giving viewers and fans a chance to participate in collecting "evidence" necessary to unlock images that come straight out of the upcoming third and new trailer for the movie (which will be attached to US screenings of Marvel's The Avengers come May 4th), as well as hints to what is possibly going down with certain events and individuals in the film. Consider this SPOILER territory for those who don't want to be see anything before the new trailer or actual movie comes, but if you're curious, do check it out via the official TDKR Viral Game page. For more information and pictures, check out the source post at Comic Book Movie!

The Dark Knight Rises sees the legend end on July 20th!

*Originally posted by Timzster in The Crusader's Realm

First official clip from The Amazing Spider-Man debuts online

As part of their "Mark of the Spider-Man" viral marketing campaign to promote their upcoming summer superhero flick, Marvel and Sony Pictures have released the very first official clip to Marc Webb's Spider-Man movie reboot "The Amazing Spider-Man", featuring the main star himself Andrew Garfield as Peter Parker, in a scene where he meets his biggest challenge yet. SPOILERS abound of course, so watch the clip after the jump if you're among the curious!

*Originally posted by Timzster in The Crusader's Realm

TDKR Viral Marketing Campaign: Operation: Early Bird

Straight out of the Twitter feed @thefirerises, a new clue for "The Dark Knight Rises" was unveiled, teasing something called "Operation: Early Bird" which starts at 10am PST and ties in to the previous two viral marketing files released by Wired and Empire.

What this means is, again, anybody's guess, but be sure to follow @thefirerises on Twitter for updates, as well as visiting the site operationearlybird.com, which has gone live online. For more info on the story, visit the source post at Superherohype!

The Dark Knight Rises scrambles into theaters next year on July 20!

*Originally posted by Timzster in The Crusader's Realm

The Dark Knight Rises Viral Marketing Begins

Back in 2007, months before "The Dark Knight" was released in theaters on July 2008, Warner Bros. and Christopher Nolan took teasing and fan interaction to the next level by introducing various "viral marketing campaigns". Every one of them, while fictional, purposely served as a cryptic clues and lead ons to the actual movie, ranging from mini online games to actual puzzles and scavenger hunts that sent fans on a solving frenzy, rewarding them in return with scribbles and downright amusing stuff (one reward in particular being the first official image of the late Heath Ledger as The Joker). Now, the legacy continues, as Nolan's next and final Batman film preps up to do the same!

As of today, "The Dark Knight Rises" has now officially started its viral marketing campaign, beginning with a CIA Bulletin that was posted on Wired and features the profile of one Dr. Leonid Pavel (played by Alon Abutbul), and then another on Empire featuring a document that has a transcript of a conversation between a Militia man and a mysterious CIA Staff member.

What these mean and how it relates to the overall plot of TDKR is anybody's guess. More clues are surely on the way... so let the speculation begin for now. In the meantime, look forward to the 6 minute prologue that's going to be attached with IMAX screenings of Mission Impossible: Ghost Protocol next week, as well as the new trailer coming before the year ends! For more information on the viral marketing campaign pics you see here, visi the source posts at Wired, Empire, and Superherohype!

The Dark Knight Rises glides into theaters worldwide on July 20, 2012!

*Originally posted by Timzster in The Crusader's Realm